The Ordinary takes clinically proven ingredients, formulates them for effectiveness, and offers them at fair prices. The result? Honest, high-quality skin care that’s anything but ordinary.

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The Creamy Texture blends seamlessly on the skin leaving it matte and soft for a flawless water-resistant makeup.

Find your Inner Green

Purito Products enriched with safe & clean ingredients along with Cruelty-Free and Vegan.
Just as healthy plants grow from robust roots,
The beauty glows from your inner green. With PURITO you will enjoy life-long healthy skin

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Beauty Guide

The Ordinary Skincare Guide: What Product is Right for Me?

The Ordinary is one of the hottest skincare companies at the moment, and if you’re keen to get on the hype but a little intimidated by their confusing product names then you’ve come to the right place. But first, a little background, in case you’re just discovering this line.  The Ordinary is the creation of the late […]

The Makeup Sponge That Gives You Instagram-Filtered Skin.

I never thought I’d describe a makeup sponge as “pretty,” but with the luxurious, velvet-like surface and powder-blue hue of the Juno & Co.’s Microfiber Velvet Sponge , that was the first word that came to mind. The thought was followed with phrases like “Cool!” and “Does this even work?” To answer the latter: yes. It uses […]